Looking to Market and Grow Your Business?

Creating a Business Plan

• Make a list of your business goals, strengths and weaknesses
• Analyze potential customer base for particular products
• Consider product advantages and how they will be leveraged
• Determine a pricing strategy for services and products
• Create promotional programs, media outreach and advertising to reach preferred customer base
• Evaluate short- and long-term goals to ensure the best results

Promoting Your Business

Market your business through print, online or radio media, if possible and applicable to your audience. This can be done through purchasing advertising or via strategic public relations. Convince the customer why your company and your services would be their optimal choice. If your budget allows, a marketing firm can get your plan started.

Target customers who are most likely to benefit from your services and will provide you with the most sales.

Understand market size and trends that will affect your customer base.

Know your competition by realistically assessing and comparing your strengths and weaknesses. Compare products, services and performance.

Marketing Your Company Within the State

The Source SC Locator tool is a way to allow SC companies to source locally developed materials and service providers, connecting SC companies with in-state suppliers and vendors. OEMs and Tier 1s in the state can leverage this tool to find small and midsize businesses and suppliers for supply chain needs.

SourceSC